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Showing posts from June, 2016

Serious Gaming With Data Analytics For Strategic Decision Making

CROSS - POSTING FROM SERIOUS GAME MARKET BLOG
TheData Analytics Simulation: Strategic Decision Making, created by Professor Tom Davenport, renowned thought leader on big data, for Harvard Business Publishing has won silver honors in the 2016 International Serious Play Awards competition under the Higher Education category.
The browser-based, single-player simulation teaches students about the power of analytics in decision-making.
Acting as the brand manager for a laundry detergent, players use sophisticated analytic techniques to determine the best strategy for improving brand performance. Players are asked to predict market demand, set the channel price, make formulation decisions, determine promotional spending strategy, and communicate their strategy effectively to their managers.
Those who have ever formatted new offerings for market (re)/positioning or played the traditional spreadsheet-based equivalent business games, as I have, are to be amazed by the most playable, engaging and…